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Cookie Policy

Last Updated: March 14, 2026

This Cookie Policy explains how Coupé B.V. (“we”, “us”, or “our”) uses cookies and similar technologies when you visit our website. This policy supplements our Privacy Policy, which describes how we handle personal data more broadly.

Cookies are small text files stored on your device (computer, phone, or tablet). They help websites remember information about your visit, such as session continuity, preference selections, and how users move through pages. In addition to cookies, some partners use pixel tags or server-side event collection for measurement and advertising attribution. Where required by law, we use a consent notice and only activate optional cookies after you choose your preferences.

What cookies are (and what they are not)

A cookie is not a software program and cannot run code or access files on your device. Cookies typically store an identifier and basic settings. Depending on the category, cookies may be used to keep you logged in during a session, remember your privacy choices, measure how a page performs, or support advertising measurement.

Some cookies are set by our domain (“first-party” cookies). Others are set by external providers whose tools are used on the site (“third-party” cookies). This policy explains each category, the typical retention period, and how you can manage them.

Cookie lifespan and origin

  • Session cookies are temporary and usually expire when you close your browser.
  • Persistent cookies remain on your device until they expire or you delete them.
  • First-party cookies are set by Coupé B.V.’s website.
  • Third-party cookies are set by providers such as analytics or advertising partners.

Cookie categories we use

We group cookies into three categories. These categories align with the preferences available in our cookie banner and cookie preferences panel.

1) Essential cookies (always active)

These cookies are required for the website to function reliably. They support core features such as session continuity and storing your cookie consent choice. Because they are necessary, they do not require consent under EU ePrivacy rules when used strictly for essential purposes.

Examples include a session cookie that prevents repetitive prompts, and a consent cookie that records your preferences for up to 12 months.

2) Analytics cookies (optional)

Analytics cookies help us understand how the website is used: which pages are visited, how long visitors stay, what referral sources are used, and which content is most helpful. This information supports improvements to course information, navigation clarity, and content quality.

Where enabled, analytics is typically provided via Google Analytics 4 (GA4) with IP anonymization. Retention for analytics data is typically set to 14 months, while individual cookie lifetimes may be longer. Analytics cookies are activated only if you give consent.

3) Marketing cookies (optional)

Marketing cookies are used to measure advertising performance and, where applicable, to build audiences for remarketing and lookalike advertising. They can record that a visitor viewed a page or completed a key action (such as submitting an information request), and may support conversion attribution.

Marketing cookies are activated only if you give consent. If you do not consent, you can still browse the site and request information through the contact form.

Cookie table

The table below lists cookies commonly associated with these categories. Some cookies may only be present if you have consented to the relevant category, and some may be set later if analytics or advertising tools are enabled.

Name Purpose Category Type Retention
_site_session Site session continuity Essential First-party Session
cookie_consent Stores your consent choice Essential First-party 12 months
_ga GA4 user identifier Analytics Third-party 2 years
_ga_XXXXXXXXXX GA4 session state (10-char GA4 ID) Analytics Third-party 2 years
_gcl_au Google Ads conversion linker Marketing Third-party 90 days
_fbp Meta Pixel browser identifier Marketing Third-party 90 days
_fbc Meta Pixel click identifier Marketing Third-party 90 days

Note: The “_ga_XXXXXXXXXX” entry represents a GA4 property-specific cookie name. The “XXXXXXXXXX” portion varies by configuration and is shown here in a generic form.

Third-party providers

If you consent to optional categories, cookies and similar identifiers may be set by third-party providers that support analytics, advertising measurement, or security. Providers commonly used for these purposes include:

  • Google LLC (Google Analytics 4, Google Ads, Tag Manager, remarketing tools)
  • Meta Platforms, Inc. (Meta Pixel, conversion measurement, custom/lookalike audiences)
  • Cloudflare (content delivery and security; may process IP information for threat detection)

We do not permit these providers to use site data for their own independent commercial purposes. Their processing is governed by their own privacy documentation and contractual terms.

Managing your cookie preferences

You can manage optional cookies at any time by using the “Manage cookie preferences” link in the site footer. When you change your choice, the preference is stored and applied the next time you use the site. You can also clear cookies through your browser settings.

You may also use provider controls:

If you reject optional cookies, the site remains available. Some measurement features may be limited, but you can still view programs and send an information request.

Updates to this policy

We may update this Cookie Policy when website functionality changes or when legal requirements evolve. If changes are material, we will provide a clear notice on the website. The “Last Updated” date at the top of this page reflects the most recent revision.

Contact

If you have questions about cookies or privacy choices, contact: